My Thoughts On A Prospectus Design

Lesson Four - 28/01/11

In this lesson we had to create a raw design of how we wanted our design prospectus to look. This lesson was really helpful to me as I was able to think about the different ways that I could attract my target audience which will be the sitxth formers. I wanted to make sure that my design stood out but I also wanted to make sure that I did not add in too much or too little information as either way the reader would get fed up or bored. Here are some examples to show some ideas of what I came up with.

This image was used to represent a flashback on the front cover. This is so that it draws in the attention of the audience. I also hoped that it would keep them eager and make the prospectus have more potential in showing a diversity of different things so that I avoid focusing on only one aspect of the school.

 I chose to put the name of the school down the side so that  I could be different from the other students who would probably have the name of the school written across the top. In doing this it also gave me more space which means that I am now able to add in more ideas without hesitation of the space not being enough.
When creating my prospectus, I will ensure that I keep the audience engaged into what I am trying to sell and I will also be sure to include a variety of things being shown but I will make sure that I do not include too much information just in case the audience get bored.